Economic Education through Numismatics
  • 1924 10c Red Arrow Money, Trousdale Cash Store


    This lot is made up of a Red Arrow Money 10 Cent Note from 1924.  The Red Arrow Service Company was based in Springfield, Illinois. It was one of the earliest customer loyalty programs in the country. The Red Arrow Service company would come into a community and pull together diverse groups of merchants in the community who would give customers Red Arrow Money for every purchase made.  Customers then collected the Red Arrow Money.  Several times a year the participating local merchant groups would have auctions of merchandise that could only be paid for with Red Arrow Money.  The idea was to get customers preferring the stores that gave Red Arrow Money as a bonus (sort of like the later S&H Green stamps).  The Red Arrow Service Company provided ready-made advertisements for newspapers and kept up membership in the organization.  They enrolled communities in the East, Midwest and South. I am not sure of the location of the Trousdale Cash Store that issued these notes.  The Great depression ended the organization in the 1930’s. Red Arrow Money came in denominations of 10 cents, 25 cents, 50 cents $1, $5 and $10.  This note has a central vertical fold and rounding of the corners with minor evidence of handling but otherwise is crisp and flat. It is a very unique and rare part of Springfield, Illinois history